5-Part Writing That Broke The Silence

By Eric Siew
April 18, 2020

I write regularly on LinkedIn. To be an attention-whore, gotta find jalan. Initially a few 100 views, but now, at least it reaches the thousands per post.

So, here's my 5-part writing of how I broke the silence.

1. Attractive Headline

Since a LinkedIn post allows us to type 5 lines of words before "see more", more than enough space to catch a reader's attention.

Try to get the "wow" factor into your headline to keep someone from scrolling.

2. Content

State the content of what you're writing right in the beginning so readers will know what to expect. Use bucket brigades to keep users reading.

For examples:

On the other hand, ...
If that's the case, ...
It's true, ...
Nonetheless, ...
That said, ...

(You see), it keeps you wanting to read more too.

3. Concerns

Also, share (loh) your personal experiences.

We all like to learn about struggles and outcomes.

4. Conclusion

What's the moral of the story?

Are your readers getting anything out from it?

If it's just a complaint/ranting post or an advertising post, it doesn't create a positive vibe.

5. Call to Action (CTA)

In the end, ask a question. Don't just pop one for the sake of popping one.

Aim to create a discussion.

This 5-part writing kinda works for me despite my little, but an engaging network.

How about you?

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