I started an e-commerce store and sold things online.

I made some money but paid heavily for my bad decisions. What were the costly mistakes?

It was my first business. Being a doc, I thought I know it all but seriously, I know nuts.

I made these blunders, but I doubt you should:

Not specific

• I sold many baby products. No niche.
• Given a choice, I would sell panties or condoms alone instead since they are one of the hot-selling items during MCO.

No marketing plan

• I had so many products to sell, I had difficulty marketing all of them.
• As crude as it sounds, I want to be known as the panty-seller guy rather than the guy with a baby store.

Selling large items

• I sold diapers. These diaper packs are huge.
• Despite being light, the volume is large that the delivery charges cost a bomb!

Wasting money

• I spent, spent and spent.
• I didn't keep a tab of the operating expenses.
• I thought I was making money but my warehousing fees, web hosting, delivery charges, etc. were bleeding me dry.

No mentor

• I had no one to guide me.
• I made decisions based on gut instincts. The gut is meant to digest food. Not to guide us in making decisions.
• A mentor was my first priority when I started my web design business.

Don't make the same mistakes I did.

So, what do you want to sell?