Can LinkedIn give us business leads?

As B2B owners, we need them.

Here's my secret sauce:

Recently, Doc2Us reached out to me. The CEO was interested to know how I did it. In his eyes, I was getting the engagement they needed.

It was very kind of him to invite me to speak with his team. He knew the advantages of LinkedIn. He just wanted to know how to make it work.

So, we had a full-on session late into the night with his team.

Here are the key points I shared:

1. Brand consistency

One person can only do so much. Imagine the awareness a whole team can generate on LinkedIn. Same corporate colour and background photo.

2. Polished profiles

Everyone has to be in the game. A polished profile gives off a good impression. Indirectly, it boosts the company's reputation too.

3. Posting regularly

Write regularly. That's what makes one standout on LinkedIn. If an entire team writes, imagine the impact the team creates.

4. Leverage on each other

Each person has different numbers of connections in his/her network. Engaging and supporting each other boosts one's visibility too.

Nasib baik his team enjoyed the session. I also syok, he wrote me a recommendation.

Do you get leads on LinkedIn?