A "word" post gets the most views.

At least, on LinkedIn.

But, is it true?

I've written a lot this year. Views matters. At times, really suay. Write so hard, end up with minimal views.

Although "word" posts have raked me a large number of views, I can't say it's true.

Why?

Partly, I've created more "word" posts than using images or photos. I malu mah. So, got bias.

Lately, I've been using a mixture of words, images & videos.

Here's what I found:

1. Different levels of audience

Images and videos tend to be shown to 1st-degree connections more. But, a "word" posts are easily seen by 2nd and 3rd.

2. Higher engagement rate

Despite lower views, images & videos get better engagement rate. Indirectly, it builds trust. Kinda allows us to interact with our 1st-degree connections regularly.

3. Real-life stuff works

Stock stuff has the lowest reach. However, images & videos that show our daily lives get more attention. Makes sense, actually. We're attracted to real-life events.

So, if wanna find a job or increase connections, make a "word" post lagi bagus. Greater reach.

For branding or building trust, images & videos are better.

What's your favourite type of post?